Shahina Kala

Lead Research Specialist

About Me

As a Lead Research Specialist with over eleven years of experience, I specialize in identifying high-potential businesses that align with our digital solutions. With a strong focus on accuracy, efficiency, and market relevance, I help drive our outreach strategy by consistently delivering qualified leads for the team. My role is critical in ensuring that our pipeline remains filled with real opportunities — setting the foundation for successful client engagements.

Shahina Kala's experience

I have collaborated with cross-functional teams to deliver high-quality research and creative design solutions.

– Strong analytical skills with a focus on user feedback
– Expert at analyzing online presence and identifying website gaps across NZ businesses
– Proficient with modern research tools, directories, and Google Business audits
– Built and maintained internal lead-tracking sheets to streamline outreach
– Experience managing CRM updates and keeping outreach logs organized
– Skilled in handling volume-based lead targets with consistency and accuracy
– Has trained junior researchers on quality control and data formatting
– Developed SOPs (Standard Operating Procedures) to maintain consistency across the lead gen process
– Regularly reviews and refines lead criteria to ensure alignment with evolving client goals
– Committed to continuous improvements, staying up to date with the latest tools and strategies in digital outreach

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