Musa Zikhali

About Me

As the Digital Lead Strategist at Sherman Digital, I specialise in identifying and qualifying high-potential businesses in need of a stronger online presence. My role focuses on lead intelligence—spotting opportunities, analysing digital gaps, and driving results through targeted outreach.

I work closely with our creative and dev teams to ensure we’re bringing real value to the table, not just chasing numbers. My goal is simple: consistent pipeline growth, backed by strategy and insight.

Musa's experience

I have successfully managed multiple projects, ensuring timely delivery and adherence to quality standards. One of my significant achievements was leading a team that developed a web application which improved client satisfaction scores by 65% within the first financial Year.

• – Expert in JavaScript frameworks and RESTful APIs
• – Strong problem-solving skills with a focus on user-centric design
• – Proficient in DevOps practices and CI/CD pipelines
• – Helped pilot and document internal systems for virtual assistant onboarding, lead verification, and CRM input. Played a vital role in building advanced processes
• – Works closely with the design and outreach team to ensure smooth handovers
• – Refined qualification criteria using real-time web analysis, business listings, and visual assessments of digital presence. This approach has directly contributed to higher conversion rates and better client fit.

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